KOREASCHOLAR

GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.558-563

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE

Garim Lee, Jinsu Park, Hye-Young Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.555

WILL ARTIFICIAL INTELLIGENCE (AI) CHATBOT BE USEFUL TO CONSUMERS?

Yunho Park, Jaehun Kim, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.481-483

EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE

Minyoung Lee, Sanghyun Kim, Stephen Choi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.449

UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA

Li Zeng, Zhimin Chen, Chris K. Y. Lo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.448

THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI

Suh-Young Park, Jongwon Park

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.445

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS

Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo, Sara Diodati

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.98-101

THE IMPACT OF AI DISCLOSURE ON PERCEIVED CREATIVITY OF PRINT ADVERTISEMENTS FOR HIGH AND LOW INVOLVEMENT PRODUCTS

Cunhyeong Ci, Hee-Bok Lee, Seungbae Park

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.39

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.34-38

USE OF AI INNOVATIVE SOLUTIONS FOR REDUCING FASHION ONLINE RETURNS

María-Ángeles Burguera, Silvia Pérez-Bou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.26

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

GENERATIVE AI FOR CREATIVE FASHION DESIGN

Ming-Hui Huang, Roland T. Rust

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.1

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

EXPLORING SOCIAL INTERACTION OF AI ROBOT ON EMPLOYEE ENGAGEMENT

Diogo Neto, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.182-184

EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI

Hao Zhang, Xiaofei Bai

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.128-129

THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

Jennifer Huh, Claire Whang, Hye-Young Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.324-325

SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION

Sharmin Attaran, Mohsen Attaran, Diane Kirkland

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.614-625

THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS

Hye Jin Rye, Dong Mo Koo, Joonheui Bae

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.464-465