KOREASCHOLAR

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.391-396

THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING

Jeeyeon Kim, Sabina Ou, Qurie Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.189-190

CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

Anastasiia A.Napalkova

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.705-707

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.17