KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

Cunhyeong Ci, Hyo-Gyoo Kim, Seungbae Park, Heebok Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.790-791

EFFECTS OF NATIVE CONTENT APPEAL, AD SKEPTICISM AND WEBSITE TYPE ON ATTITUDES TOWARD THE AD, PEOPLE’S WEBSITE EVALUATION AND PERSUASION KNOWLEDGE

Ana Clara Meirelles Vitale, Sooyoung Cho

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.141-145

THE POWER OF MEDIA TYPES ON CONSUMER’S ACCEPTANCE OF ADVERTISING INFORMATION: FOCUSED ON CLOTHING AD FOR KOREAN TEENAGERS

Hyeonjin Soh, Hyogyoo Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.60-64

ADS AS WORKS OF ART: MEASURING ADVERTISING IMMERSION

Jennifer Zarzosa

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.16-18