KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.318-323

CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.162

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.386-391