KOREASCHOLAR

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING

Noam Dagan, Enav Friedmann, Merav Weiss-Sidi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.582

SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.500-506

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING

Matthias Glaser, Yung Kyun Choi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.360

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION

Chaehyeon Lee, Sue Ryung Chang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.324

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.510-515

CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.162

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.192-203

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA

Hao Zhang, Gongming Duan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.157-159

STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP

Chunlin Yuan, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.156

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.30-34

FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.824-826