KOREASCHOLAR

THE ARTIFICATION OF LUXURY IN THE KOREAN CONTEXT: A COMPARATIVE CASE STUDY OF CHRISTIAN DIOR COUTURE AND LOUIS VUITTON’S CREATIONS IN COLLABORATION WITH KOREAN ARTISTS

Dominika Kustosz-Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.600-602

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.45

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.348-353

IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMERS OF LUXURY PRODUCTS? RESULTS FROM AN EXPERIMENT BASED ON THE APPLICATION OF THE CUSTOMER-BASED BRAND EQUITY MODEL

Elena Cedrola, Geneviève Cohen-Cheminet, Stefania Masé

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.323-328