KOREASCHOLAR

WILL ARTIFICIAL INTELLIGENCE (AI) CHATBOT BE USEFUL TO CONSUMERS?

Yunho Park, Jaehun Kim, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.481-483

USE OF AI INNOVATIVE SOLUTIONS FOR REDUCING FASHION ONLINE RETURNS

María-Ángeles Burguera, Silvia Pérez-Bou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.26

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355