KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.291

HOW TO WRITE THE BRAND NAME? SCRIPT USED FOR THE BRAND NAME INFLUENCE ON BRAND IMAGE AND BRAND ATTITUDE IN REGARD TO PRODUCT-CATEGORY SCHEMA FIT

Roshchupkina Olga

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.405-411

A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

Jaehun Kim, Sangho Lee, Youngseon Kim, Okchul Hwang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.362-363

FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY

Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.50-54

FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

Hyejin Jun, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.830

ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA

Helen Duh Inseng, Banqobile Tshabalala

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.777-779

THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS

Hye Jin Rye, Dong Mo Koo, Joonheui Bae

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.464-465

THE INTENTION EFFECT OF MOOD ON ATTITUDE TOWARD NATIVE ADVERTISING

Joonheui Bae, Dong Mo Koo

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.425

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.396-398

FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET CONTEXT

Marike Venter de Villiers, Helen Duh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.271-276

THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE

Sojung Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.187

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72

I’LL HAVE WHAT SHE’S HAVING: CONSUMER ATTITUDE TOWARD PRODUCTS OF WANG HONG

Hyun Jung Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.165

CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARD FASHION COUNTERFEITS: FOCUSING ON THE COMPARISON BETWEEN REPUBLIC OF KOREA AND THE UNITED STATES

Christine Kim, Jaeyun Koh, Hyung-Doo Nam, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.879-880

SERVICE QUALITY, SATISFACTION, BRAND ATTITUDE AND CUSTOMER EQUITY IN TRADITIONAL MARKET

Huanzhang Wang, Kyung Hoon Kim, Honglei Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.835

DYNAMIC RELATIONSHIPS AMONG PERSONAL USES OF GREEN ADVERTISING, ATTITUDE TOWARD PRODUCT, AND PURCHASE BEHAVIOR FOR GREEN PRODUCTS

So Young Heo, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.832

FACTORS AFFECTING CONSUMER ATTITUDE AND PURCHASE INTENTION OF LUXURY BRANDS

Jared Lloyd, Isaac Cheah

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.728-733

SHOPPING ORIENTATION AND ATTITUDE OF LIMITED FASHION EDITIONS FOR KOREAN CUSTOMERS IN THEIR TWENTIES

Sun Ha Kim, Chil Soon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.644