KOREASCHOLAR

GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.558-563

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.353

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.28