KOREASCHOLAR

THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI

Suh-Young Park, Jongwon Park

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.445

CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.433-436

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

IMPACT OF CULTURAL DISCOUNT ON GLOBAL B2B ARTHOUSE FILM MARKET

Jung Eun Kwon, Youseok Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.356

DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.176

THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING

Silva Davide

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.796-797

THE EFFECT OF PARASOCIAL RELATIONSHIP IN B2B PURCHASING PLATFORM ON USER LOYALTY: EVIDENCE FROM THE CHINA B2B PURCHASING PLATFORM

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.739

HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY

Yang-Im Lee, Peter Trim, An Vu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.720-721

EMPIRICAL STUDIES ON DIGITAL PLATFORMS FOR B2B OUTSOURCING PROJECTS

Yeolim Yoon, Yeohong Yoon, Jeonghye Choi, Yerim Chung

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.490

STYLISTIC INNOVATION AND MARKETING PERFORMANCE: THE ENTREPRENEURIAL COGNITIVE COMPLEXITY OF SMALL ARTS AND CRAFTS FIRMS IN B2C AND B2B MARKETS

Ting-ling Lin, Wai-sum Siu

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.29