KOREASCHOLAR

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, João Guerreiro, Maria Inês Romero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.375-380

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711