KOREASCHOLAR

THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION

NAN BI, JIELING TANG, CHENGYUE YIN

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.529

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.338-339

CONSUMER PERCEPTION ON TECHNOLOGY AND CULTURAL CONVERGENCE MARKETING ACTIVITIES OF A FASHION BRAND: FOCUSED ON DETERMINANTS OF ADOPTION

Haesung Whang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.897-901

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575