KOREASCHOLAR

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

HOW TO WRITE THE BRAND NAME? SCRIPT USED FOR THE BRAND NAME INFLUENCE ON BRAND IMAGE AND BRAND ATTITUDE IN REGARD TO PRODUCT-CATEGORY SCHEMA FIT

Roshchupkina Olga

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.405-411

A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

Jaehun Kim, Sangho Lee, Youngseon Kim, Okchul Hwang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.362-363

FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

Hyejin Jun, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.830

ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA

Helen Duh Inseng, Banqobile Tshabalala

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.777-779

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.396-398

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72

SERVICE QUALITY, SATISFACTION, BRAND ATTITUDE AND CUSTOMER EQUITY IN TRADITIONAL MARKET

Huanzhang Wang, Kyung Hoon Kim, Honglei Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.835

WORD-OF-MOUTH AND LUXURY BRAND CONSUMPTION: THE ROLE OF ATTITUDE FUNCTIONS

Gerald Albaum, Patrick Poon, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.480