KOREASCHOLAR

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711

LUXURY FASHION BRAND’S SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM

Jihye Yu, Wei Jiang, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.549

EFFECTIVE LUXURY BRAND ADVERTISING FOR SOCIAL MEDIA: MESSAGE ARGUMENTS, SOCIAL TIES, AND CULTURE

Yung Kyun Choi, Yuri Seo, Udo Wagner

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.85