KOREASCHOLAR

INDUSTRIAL METAVERSE: A NEW FRONTIER FOR EMPLOYEE ENGAGEMENT AND EMPLOYER BRANDING

Faheem Uddin Syed, Raffaele Albani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.569-575

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

DIGITALIZATION OF LUXURY BRANDING: COCREATION WITH DATA-FIED CONSUMERS

Juanjuan Wu, University of Minnesota

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.107-108

LUXURY FASHION BRANDING ON THE INTERNET

Carmen-Maria Albrecht, Pietro Häger

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.746-747

MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.712-717

BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS

Sharmin Attaran, Victoria Eastman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.613

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.348-353

INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING – THE EXAMPLE OF VENEZIA

Anne-Flore Maman Larraufie

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.321-322

FASHION TRADE SHOWS AS PLATFORMS FOR CORPORATE BRANDING

Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.253-260

DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND H&M

Cunhyeong Ci, Seungbae Park, Bongchul Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.65-66

ON LUXURY BRANDING AND SEMIOTICS. CULTURAL REPRESENTATION OF "BULGARIAN ROSE"

Ivo Iv. Velinov

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.15

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

CO-BRANDING FOR PROTOTYPICAL LUXURY BRANDS: CONCEPTUALISATION AND HYPOTHESES DEVELOPMENT

Aaron Lim, Ian Phau

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.695

THE STAKES AT BUILDING A LUXURY CLUSTER IN AN INGREDIENT BRANDING STRATEGY: THE CASE OF CALAIS LACE

Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.567-569

EXPERIENTIAL E-LUXURY: THE RISE OF ONLINE FASHION BRANDING

Kate Armstrong, Eva Schwarz, Nikita Richards

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.497-501

SUSTAINABLE LUXURY, BRANDING AND COMPETITIVENESS: THE REVIVIAL OF THE TAILORING CRAFT IN RELATIONAL PRODUCTION NETWORKS

WenYing Claire Shih, Konstantinos Agrafiotes

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.378

FASHION INDUSTRY AND CITY BRANDING AN ANALYSIS OF VISITORS PERCEPTION OF FLORENCE

Francesco Capone, Luciana Lazzeretti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.361-365

SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Hakil Moon, David E. Sprott

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.199-200

EXPLORING THE EFFECTIVENESS OF GUILT IN A LUXURY BRANDING CONTEXT

Michael Lwin, Ian Phau

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.160-165