KOREASCHOLAR

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.299-301

SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS

Elena Chatzopoulou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.701-704

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.449-450

“WHAT IF A CELEBRITY AND A BRAND CO-CREATE A NEW COLLECTION?”: THE NEW FRONTIER OF COBRANDED ENDORSEMENT

Monica Mendini, Mihchael Gibbert

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.400-406