KOREASCHOLAR

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

LOCALIZING SUSTAINABILITY MESSAGING IN CHINA: A TRIANGULAR ANALYSIS OF STAKEHOLDERS’ PERSPECTIVES

Esterina Nervino, Sabine Chrétien-Ichikawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.157-161

DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.42-46

THE EFFECT OF PARASOCIAL RELATIONSHIP IN B2B PURCHASING PLATFORM ON USER LOYALTY: EVIDENCE FROM THE CHINA B2B PURCHASING PLATFORM

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.739

DO FASHION BLOGGER CONTENT CATEGORIES ATTRACT SOCIAL NETWORKING SITE USERS’ ATTENTION IN CHINA?

Jiayan Huang, Yao Yao, Rosy Boardman, Claudia Henninger, Delia Vazquez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.315-322

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

GLOCALIZATION STRATEGY IN CHINA: THE EFFECTS OF BRAND NAME AND ENDORSER ETHNICITY

Sojung Kim, Ka Yi Luk, Binfang Xia, Nan Xu, Xinzhu Yin

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.191-195

THE INFLUENCE OF TWO COMMUNICATIONWAYS BY SOCIAL MEDIA TOWARDS WORD-OF-MOUTH MARKETING IN CHINA: AN AGENDA FOR RESEARCH THEMES

Minyi Chen, Yang Sun, Zhongju Liao

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.81-82

IDENTIFYING AESTHETIC PREFERENCES FOR BEAUTY TYPES IN WOMEN’S APPEARANCE AMONG EAST ASIAN CULTURES

Sunwoo Kim, Yuri Lee, Seunghoo Lim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.302-307

CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS

Shubin Yu, Liselot Hudders, Verolien Cauberghe

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.810-811

MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA

Klaus Heine, Michel Phan, Monia Massarini, Jiaxun He

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.804-809

FITTING IN OR STANDING OUT: LUXURY BRAND CONSUMPTION AMONGST CHINA’S POST-80S CONSUMERS

Sally McKechnie, Caroline Tynan, Martin Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.502-503

THE MASSTIGE PARADOX IN CHINA: A BUSINESS MODEL INNOVATION OPPORTUNITY FOR INDEPENDENT LUXURY COMPANIES?

Philippe Chereau, Jonas Hoffmann, Isabella Soscia

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.264-269

LUXURY CONSUMER BEHAVIOUR OF CHINESE YOUNG ADULTS – A COMPARISON BETWEEN INTERNATIONAL STUDENTS & YOUNG CONSUMERS FROM MAINLAND CHINA

Anne-Flore Maman Larraufie, Lu Wang, Nathalie Veg-Sala

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.170-171