KOREASCHOLAR

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.650-651

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

POTENTIAL PSYCHOLOGICAL AND ATTITUDINAL MARKERS FOR LUXURY CONSUMPTION AMONG CHINESE AND CANADIAN CONSUMERS

Francois Rochon, Yangyang CHEN, Matthew Tingchi LIU, Ming GAO

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.397

FACTORS AFFECTING THE DEMAND FOR CHINESE SUPER LEAGUE

Shanshan Li, Kihan Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.379

AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS

Jing Su, Jee Young Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.245-256

HOW CHINESE CONSUMERS PERCEIVE A MASSTIGE BRAND: AN EXPLORATORY STUDY

Paula Rodrigues, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.243

HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT？

Jing ZHANG

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.91-92

SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY

Serena ROVAI

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.600-603

AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.523-526

EXPLORING CHINESE MILLENNIALS’ PERCEPTIONS OF BAMBOO TEXTILE FASHION PRODUCTS

Ranis Cheng, Caiya Mo, Panayiota Alevizou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.379-384

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS

Yini Chen, Ting Chi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212

LUXURY RETAIL SERVICES: WHAT DO CHINESE CONSUMERS EXPECT?

Michel Phan, Spring Han

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.529-530

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Xina Yuan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.372-375

THE HERITAGE EFFECT: THE TRANSITION FROM LUXURY TO NEO-LUXURY GOODS IN THE CHINESE MARKET

Yael Pedro, Elad Harison

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.351-352

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

IT ISN’T FOR ME: CHINESE YOUNG MALE CONSUMERS’ INTERPRETATION OF SOCIAL MEDIA LUXURY ADVERTISING

Huan Chen, Ye Wang, Eric Haley

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.13-14

IT'S NOT ALL ABOUT SHOW OFF! THE INFLUENCES OF PERSONAL HEDONIC VALUE ON PURCHASE INTENTION OF CHINESE LUXURY CONSUMERS

Zhang Hao, Yang Sun

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.876

THE EFFECTS OF CHINESE TOURISTS' PERCEIVED SHOPPING EXPERIENTIAL VALUE ON ATTITUDES TOWARD PRODUCTS AND STORES

Jimin Kim, Eung Tae Kim, Ha Kyung Lee, Eunsoo Baek, Ho Jung Choo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.692-694