THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.650-651
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.397
FACTORS AFFECTING THE DEMAND FOR CHINESE SUPER LEAGUE
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.379
AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.245-256
HOW CHINESE CONSUMERS PERCEIVE A MASSTIGE BRAND: AN EXPLORATORY STUDY
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.243
HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT?
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.91-92
SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.600-603
AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.523-526
EXPLORING CHINESE MILLENNIALS’ PERCEPTIONS OF BAMBOO TEXTILE FASHION PRODUCTS
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.379-384
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212
LUXURY RETAIL SERVICES: WHAT DO CHINESE CONSUMERS EXPECT?
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.529-530
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526
A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.372-375
THE HERITAGE EFFECT: THE TRANSITION FROM LUXURY TO NEO-LUXURY GOODS IN THE CHINESE MARKET
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.351-352
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205
IT ISN’T FOR ME: CHINESE YOUNG MALE CONSUMERS’ INTERPRETATION OF SOCIAL MEDIA LUXURY ADVERTISING
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.13-14
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.876
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.692-694