KOREASCHOLAR

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS

Jing Su, Jee Young Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.245-256

HOW CHINESE CONSUMERS PERCEIVE A MASSTIGE BRAND: AN EXPLORATORY STUDY

Paula Rodrigues, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.243

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

COMPARISON ON HAN-LYU COSMETICS BUYING BEHAVIOR ACCORDING TO THE BRAND LEVEL BETWEEN KOREAN AND CHINESE FEMALE CONSUMERS

Jin-Hwa Lee, Yuan-Yang Bi, Meng Yu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.599-600