KOREASCHOLAR

POTENTIAL PSYCHOLOGICAL AND ATTITUDINAL MARKERS FOR LUXURY CONSUMPTION AMONG CHINESE AND CANADIAN CONSUMERS

Francois Rochon, Yangyang CHEN, Matthew Tingchi LIU, Ming GAO

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.397

AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS

Jing Su, Jee Young Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.245-256

HOW CHINESE CONSUMERS PERCEIVE A MASSTIGE BRAND: AN EXPLORATORY STUDY

Paula Rodrigues, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.243

AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.523-526

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS

Yini Chen, Ting Chi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212

LUXURY RETAIL SERVICES: WHAT DO CHINESE CONSUMERS EXPECT?

Michel Phan, Spring Han

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.529-530

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

IT ISN’T FOR ME: CHINESE YOUNG MALE CONSUMERS’ INTERPRETATION OF SOCIAL MEDIA LUXURY ADVERTISING

Huan Chen, Ye Wang, Eric Haley

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.13-14

IT'S NOT ALL ABOUT SHOW OFF! THE INFLUENCES OF PERSONAL HEDONIC VALUE ON PURCHASE INTENTION OF CHINESE LUXURY CONSUMERS

Zhang Hao, Yang Sun

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.876

COMPARISON ON HAN-LYU COSMETICS BUYING BEHAVIOR ACCORDING TO THE BRAND LEVEL BETWEEN KOREAN AND CHINESE FEMALE CONSUMERS

Jin-Hwa Lee, Yuan-Yang Bi, Meng Yu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.599-600

LUXURY CONSUMER BEHAVIOUR OF CHINESE YOUNG ADULTS – A COMPARISON BETWEEN INTERNATIONAL STUDENTS & YOUNG CONSUMERS FROM MAINLAND CHINA

Anne-Flore Maman Larraufie, Lu Wang, Nathalie Veg-Sala

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.170-171