KOREASCHOLAR

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING – THE EXAMPLE OF VENEZIA

Anne-Flore Maman Larraufie

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.321-322

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

FASHION INDUSTRY AND CITY BRANDING AN ANALYSIS OF VISITORS PERCEPTION OF FLORENCE

Francesco Capone, Luciana Lazzeretti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.361-365