KOREASCHOLAR

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.564-568

GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.558-563

CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE

Garim Lee, Jinsu Park, Hye-Young Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.555

UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER

Alice Noris, Isabella Maggioni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.550-554

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING

Sa’arah Alhouti, Jessica Weeks, Leah Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.484

THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.455

THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY

Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.422-427

SECOND-HAND LUXURY – THE NEW MINIMALISM? EXPLORING THE IMPACT OF VOLUNTARY SIMPLICITY ON CONSUMER VALUATION OF SECOND-HAND LUXURY

Lucia Kunzmann, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.382-387

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES

Ziyou Jiang, Jewon Lyu, Heejin Lim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.344-348

BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS

Gabriele Murtas, Giuseppe Pedeliento

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.310-316

USING MOBILE APPLICATION DESIGN TO IMPACT CONSUMER CONSUMPTION PATTERNS

Lauren Copeland, Olivia Kulin

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.304-305

HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?

Ping Zhong, Changju Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.281-285

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.272

EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES

Olga Nechaeva, Costanza Dasmi, Antea Gambicorti

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.264-265

AN EXPLORATORY STUDY OF CONSUMER AWARENESS AND BEHAVIOURS TOWARDS GARMENT WASTE RECYCLING IN HONG KONG

Magnum Lam, Christina W.Y. Wong

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.258-263