KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

CONSUMER CANCELLATION BEHAVIOR ON ON-DEMAND SERVICE PLATFORMS WITH WEATHER CONDITION EFFECT

Gyeong min Kim, Joonheui Bae, Dong Mo Koo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.48

THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.700

ASSESSING ONLINE BRAND EXPERIENCE THROUGH CONSUMER BRAND ENGAGEMENT BEHAVIOR

Valentina Mazzoli, Raffaele Donvito, Laura Grazzini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.470-474

FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET

Julia Finnegan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416

EFFECTS OF ECO-FRIENDLY VMD ON GREEN CONSUMER BEHAVIOR IN FASHION RETAIL MANAGEMENT

Jong-Kuk Shin, MinKyung Moon, Mi-Ok Oh, Jae-Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.369-370

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.270-274