KOREASCHOLAR

THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.192-194

A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT

Shinyoung Park, Yuri Lee, Jooyoun Kim, Eunkyung Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.73-78

CONSUMER’S PRICE PERCEPTION AND SALES PROMOTION OF FASHION BRANDS IN THE SOCIAL COMMERCE MARKET

Eun Young Kim, Min-young Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.550

CONSUMER PERCEPTION ON TECHNOLOGY AND CULTURAL CONVERGENCE MARKETING ACTIVITIES OF A FASHION BRAND: FOCUSED ON DETERMINANTS OF ADOPTION

Haesung Whang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.897-901

CONSUMER INTENTION TO USE MOBILE PROMOTIONS: ITS RELATION TO PRICE PERCEPTION AND CHOICE HEURISTICS

Eun Young Kim, So Young Lee, Tae Youn Kim, Heewon Sung

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.756-757

DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA

Shinjung Yoo, Xin Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.675-676

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575