KOREASCHOLAR

UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER

Alice Noris, Isabella Maggioni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.550-554

LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.

Anna Claudia Pellicelli, Carola Romana Garrone

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.204-220

GAMIFICATION MARKETING IN CONSUMER EXPERIENTIAL VALUE AND SATISFACTION

Young Ju Lim, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.831

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS

Yini Chen, Ting Chi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212

CO-CREATION OF VALUE FOR LUXURY BRANDS – A CONSUMER PERSPECTIVE AND ITS IMPLICATIONS

Elina Koivisto, Pekka Mattila, Elina Korpela

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.71-72

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

VALUE CO-CREATION PROCESS OF LUXURY FASHION BRAND: EXAMINING THE RELATIONSHIPS AMONG ENCOUNTER ATTRIBUTES, CONSUMER VALUE, BRAND VALUE AND PURCHASE INTENTION

Eunah Choi, Eunju Ko, Angella J. Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.89