KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.670

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.654-655

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA

Marike Venter de Villiers, Hanita Channa, Safa Ebrahim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.585-599

PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.535-544

THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS

Cheng-Yue YIN, Nan BI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.528

BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.522-526

WILL ARTIFICIAL INTELLIGENCE (AI) CHATBOT BE USEFUL TO CONSUMERS?

Yunho Park, Jaehun Kim, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.481-483

SUSTAINABILITY CUES IN FASHION: PRACTITIONERS’ AND CONSUMERS’ PERSPECTIVES

Generoso Branca, Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.457-461

UNCOVERING THE NEURAL MECHANISMS OF CONSUMERS’ INVESTMENT INTENTION ON BIOTECHNOLOGY COMPANY

Minjae Kang, Wenying Tan, Eunju Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.456

CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES

Sean Lee, Olamide Akintimehin, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.444

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.381

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.353

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.291

THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS

Igor Makienko, Alexander Jakubanecs, James Leonhardt

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.251-252

CONSUMERS’ PERSONAL BEAUTY VALUES AND BRAND ASSOCIATIONS: INTERCULTURAL SEGMENTATION

Fumiko Kano Glückstad

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.246-247

HOW CAN FASHION BRANDS CREATE THE “BESTIE VIBE” WITH GEN Z CONSUMERS?

Giulia Miniero, Jelena Tasic Pizzolato

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.227-233

UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.219-220

DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES

Rachel Lamarche-Beauchesne

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.122