KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290