INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408
CLAIM SPECIFICITY TYPES OF GREEN FASHION DEMARKETING ADVERTISING AND PERCEIVED EFFECTIVENESS OF GREEN PRODUCTS
Shina Kim, Eunju Ko, Minjee Chung
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.388-389