KOREASCHOLAR

THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM

Wonbae Pang, Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.218

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

DOES AUGMENTED REALITY CHANGE THE LUXURY INDUSTRY? UNDERSTANDING CONSUMER E-WOM AND INTENTION TO PATRONIZE LUXURY BRAND E-STORES

Ziyou Jiang, Jewon Lyu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.300-304

AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.523-526