KOREASCHOLAR

INDUSTRIAL METAVERSE: A NEW FRONTIER FOR EMPLOYEE ENGAGEMENT AND EMPLOYER BRANDING

Faheem Uddin Syed, Raffaele Albani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.569-575

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

ENHANCING CUSTOMER ENGAGEMENT IN LIVE COMMERCE ― INSIGHTS FROM RELATIONSHIP QUALITY AND AFFORDANCE―

Songyuan Wu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.279-280

HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT?

Miao Miao, Shinichiro Terasaki, Kyung-Tae Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.249-250

INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

Marga Velar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.213-217

DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE

Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.400-404

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299

MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.229-230

EXPLORING SOCIAL INTERACTION OF AI ROBOT ON EMPLOYEE ENGAGEMENT

Diogo Neto, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.182-184

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT？

Jing ZHANG

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.91-92

EXPLORING SUBSCRIBER ENGAGEMENT AND QUALITY IN OTT (OVER THE TOP) INDUSTRY

Huanzhang Wang, Hakil Moon, Honglei Liu, Kyung Hoon Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.835

THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.804-809

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711

CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

Anastasiia A.Napalkova

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.705-707

DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Maria Gonçalves Cabaço

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.589-593

EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.534-535

CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.466-470

CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA

Alessia Grassi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.228-233

THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.

Giada Mainolfi, Donata Tania Vergura

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.18-21