KOREASCHOLAR

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS ON RETAILERS' PERFORMANCE IN ONLINE FASHION FROM A CROSS-CULTURAL PERSPECTIVE

Tobias Maximilian Lohse, Jan Kemper, Malte Brettel

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.337-342