KOREASCHOLAR

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.353

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.308-309

HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT?

Miao Miao, Shinichiro Terasaki, Kyung-Tae Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.249-250

HOW CAN FASHION BRANDS CREATE THE “BESTIE VIBE” WITH GEN Z CONSUMERS?

Giulia Miniero, Jelena Tasic Pizzolato

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.227-233

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168

EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY

Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.149

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.2

FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Luca Buccoliero, Elena Bellio, Ginevra Nicolis Di Robilant

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.423-424

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.333-337

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Yael Pedro, Enav Friedmann

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.236

THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.192-203

THE EFFECT OF PERCEIVED AGILITY ON FASHION OMNI-CHANNEL FOR LUXU8RY BRANDS

Sang Chul Son, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.137-138

THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID

Paula Gárgoles, Isabel Garcia Hiljding

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.130

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41