KOREASCHOLAR

SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.500-506

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION

Chaehyeon Lee, Sue Ryung Chang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.324

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.192-203

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.824-826

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.449-450

GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS

Hyo Jin Eom, Nara Youn, Dong Jae (Jay) Lim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.429-431

HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.181

HOW TO INCREASE THE EFFECTIVENESS OF ENVIRONMENTAL CLAIM TYPES FOR FASHION BRAND’S ONLINE VIDEO ADVERTISING

Teona Gogichaishvili, Eunju Ko, Hyun Min Kong

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.391-392

CLAIM SPECIFICITY TYPES OF GREEN FASHION DEMARKETING ADVERTISING AND PERCEIVED EFFECTIVENESS OF GREEN PRODUCTS

Shina Kim, Eunju Ko, Minjee Chung

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.388-389

INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING – THE EXAMPLE OF VENEZIA

Anne-Flore Maman Larraufie

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.321-322

IS THE EFFECT OF LUXURY ADVERTISING ON CONSUMER EVALUATIONS OF FASHION BRANDS POSITIVE OR NEGATIVE?

Akinori Ono, Yuka Eguro, Taichi Narisawa, Naoki Nomura, Takaya Sato, Yuna Sato, Yuta Shibamoto, Soichiro Yoshida

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.196-197

“JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’ READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING

Daiane Scaraboto, Luciana A. Gil, Todd Pezzuti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.829