KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.241-245

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.179-185

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.34-38

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

HOW DOES FASHION CONSUMPTION RELATE TO SUSTAINABILITY? EVIDENCES FROM A LITERATURE REVIEW IN MARKETING JOURNALS

Andrea Runfola, Giulia Monteverde

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.413-417

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.226-228

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.132

THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID

Paula Gárgoles, Isabel Garcia Hiljding

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.130

SELF-PRESENTATION PATTERNS AND FASHION CONSUMPTION BEHAVIOR: NEW INSIGHTS FOR SOCIAL MEDIA MARKETING

Lena Cavusoglu, Melike Demirbag-Kaplan, Ece Cam

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.836-855

MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Elina Koivisto, Pekka Mattila

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.677

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.449-450

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.423-424