KOREASCHOLAR

PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE

Alice Audrezet, Béatrice Parguel

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.757-758

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364

GLOBAL OR LOCAL FASHION CONSUMER SEGMENTS? A CROSS-CULTURAL ANALYSIS OF DIFFERENT FASHION CONSUMER LIFESTYLE CLUSTERS BASED ON CENTRAL FASHION CONSUMPTION MOTIVES IN FOUR COUNTRIES (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.21-23

ROLE OF SOCIAL MEDIA IN FASHION MARKETING: CURRENT TRENDS IN FRANCE

Michel Phan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.904-905

GLOBAL FASHION CONSUMPTION MOTIVES: A CROSS-CULTURAL COMPARISON OF APPAREL CONSUMER DECISION-MAKING CHARACTERISTICS IN THE USA, FRANCE, GERMANY AND AUSTRIA

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.47-50