GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.402-403
THE EFFECTIVENESS OF GUILT STATEMENTS IN FAIRTRADE PRODUCTS
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.19
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.9-10
THE ROLE OF GUILT IN SUSTAINABLE LUXURY CONSUMPTION
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.788-792
EXPLORING THE EFFECTIVENESS OF GUILT IN A LUXURY BRANDING CONTEXT
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.160-165