KOREASCHOLAR

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.391-396

FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE

Faiza Qureshi

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.342-344

LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION.

Paloma Díaz-Soloaga, Gemma Muñoz Domínguez, Jing Zhou

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.274-282

HOW OLD IS GOOD FOR ROLEX? FASHIONING HERITAGE AND INNOVATION INTO STRATEGIC ADVANTAGE

Pedro Mir, Patricia Sanmiguel, Maria Eugenia Josa

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.522

THE HERITAGE EFFECT: THE TRANSITION FROM LUXURY TO NEO-LUXURY GOODS IN THE CHINESE MARKET

Yael Pedro, Elad Harison

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.351-352

SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS?

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.242-244

THE ONLINE SEMIOTICS OF HISTORY & HERITAGE OF FASHION LUXURY BRANDS – AN EXPLORATION OF THEIR WEBSITES

Anne-Flore Maman Larraufie, Clémence Freuslon

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.818-819

HERITAGE AND INNOVATIVE MYTHOPOESIS IN AUTHENTICITY OF HIGH SYMBOLIC FASHION BRAND

Cristiano Ciappei, Andrea Boccardi, Lamberto Zollo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.121