KOREASCHOLAR

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

PERSONA PIONEERS: VIRTUAL INFLUENCERS IN THE SOCIAL SPHERE

Paula Rodrigues, Ana Pinto Borges, Ana Sousa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.485

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290

UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.219-220

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.156

DAVID AND GOLIATH: WHEN AND WHY MICRO-INFLUENCERS ARE MORE PERSUASIVE THAN MEGA-INFLUENCERS

Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.294

STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP

Chunlin Yuan, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.156

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.604-607

THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA

Eonyou Shin, Jung Eun Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.407-411

AUTHENTICITY UNDER THREAT: WHEN SOCIAL MEDIA INFLUENCERS NEED TO GO BEYOND PASSION

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.170-172

PROFILING MARKET INFLUENCERS: COMPARIONS OF MARKET MAVEN, OPINION LEADERS, AND FASHION LEADERS

Heewon Sung, Eun Young Kim, Eun Joo Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.758-759

BEYOND THE METRICS: EXPLORING THE IMPACT OF SOCIAL MEDIA INFLUENCERS IN THE FASHION SECTOR

Kate Armstrong, Eva Schwarz, Marta Blazquez, Matteo Montecchi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.182-186