KOREASCHOLAR

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.299-301

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.294-298

INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

Marga Velar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.213-217

FASHION AND WAR: A NETNOGRAPHIC STUDY OF UNIQLO’S CRISIS ON INSTAGRAM

Gabriela Ambás, Paula Gárgoles

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.94

LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.432-444

MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.712-717

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.423-424

AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM

Juan Mundel, Tao Deng, Claire Hope

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.358-365

EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS

Hyeyeon Pak, Junyong Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.326-329

WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM

Fitri Aprilianty, Armansyah Adhityo Pramono, Reza Ashari Nasution, Nurrani Kusumawati, Annisa Rahmani Qastharin

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.133

#INFLUENCEMEINFLUENCEMORE – AN EMPIRICAL DEVIATION OF A PYRAMID OF FASHION FOLLOWER

Madleen Moritz

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.499-504

LUXURY FASHION BRAND’S SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM

Jihye Yu, Wei Jiang, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.549

DO SOCIAL MEDIA USING EXPERIENCE ENHANCE FASHION CONSCIOUSNESS AND STATUS CONSUMPTION? AN EMPIRICAL STUDY OF FASHION BRANDS IN INSTAGRAM

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.367

THE INSTAGRAM’S STRATEGY IN ENGAGING THE CUSTOMER’S LOYALITY IN RIA MIRANDA’S BRAND

Siti Dewi Aisyah

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.239-241

MARKETING A LUXURY BRAND THROUGH DIGITAL STORYTELLING: AN ANALYSIS OF CAMPAIGN DIFFUSION THROUGH YOUTUBE AND INSTAGRAM

Emily Raymond, Donna Smith, Joseph F. Hair

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.116-121

FASHION CURATING ON INSTAGRAM: WILL THE SHARING ECONOMY ALTERNATIVE EXPAND THE MARKET?

Yeo Jin Jung, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.86-87

ANTECEDENTS AND CONSEQUENCES OF FASHION OPINION LEADERSHIP IN INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.5-6