THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?
Andreia Pinho, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.192-203
SEX SELLS….OR DOES IT? HOW LGBT SEXUAL IMAGERY INFLUENCES THE EFFECTIVENESS OF LUXURY BRAND ADVERTISEMENTS
Gavin Northey, Rebecca Dolan, Felix Septianto, Patrick van Esch, Michael Barbera
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