KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.670

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.652

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.650-651

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.624

SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS

Pranati Dash, Anjuman Antil, Sneha Kadyan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.608-613

MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS

Vittoria Lama, Patricia Sanmiguel Arregui, Tekila Harley Nobile

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.603-607

THE ARTIFICATION OF LUXURY IN THE KOREAN CONTEXT: A COMPARATIVE CASE STUDY OF CHRISTIAN DIOR COUTURE AND LOUIS VUITTON’S CREATIONS IN COLLABORATION WITH KOREAN ARTISTS

Dominika Kustosz-Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.600-602

UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER

Alice Noris, Isabella Maggioni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.550-554

AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.545-549

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS

Yioula Melanthiou, Surat Teerakapibal

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.468-469

SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE

Filipa Rosado-Pinto, Carla Jordão

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.462-465

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

AN EMPIRICAL STUDY OF LUXURY PRODUCTS MADE WITH ALTERNATIVE MATERIAL USING STAKEHOLDER THEORY

Ryo Shimizu, Ian Phau

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.438-442

LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW

Alessandro Augurio, Laura Castaldi, Yioula Melanthiou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.405-406

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE

Aleksandra Baaske

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.390

ACCESS OR OWNERSHIP? THE ANTECENDENTS OF LUXURY ACCESS-BASED SERVICES

Ryohei Kitazawa, Akinori Ono, Makoto Ono

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.389