KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.670

AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.545-549

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM

Wonbae Pang, Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.218

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT

Huimin Xu, Juran Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.92

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES

Juran Kim, Huimin Xu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.70

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.65-69

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.45

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

CONDITIONS FOR HIGH PRICES FOR LUXURY WATCHES IN THE SECONDARY MARKET: QUALITATIVE COMPARATIVE ANALYSIS (QCA)

Keisuke Okahara, Daisuke Horiuchi, Shin'Ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.110-114

THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING

Jessica Weeks, Moumita Gyomlai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.109

DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.427-431

A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

Jaehun Kim, Sangho Lee, Youngseon Kim, Okchul Hwang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.362-363

THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION

Jaehun Kim, Sangho Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.361