KOREASCHOLAR

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.652

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.624

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, João Guerreiro, Maria Inês Romero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.375-380

LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.351-352

ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE

Marc Hormigos-Surià, Silvia Pérez-Bou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.343

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

Mayuko Nishii

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.104

HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT

Huimin Xu, Juran Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.92

TECHNOLOGY IN LUXURY BRANDS: ALWAYS A BRIDESMAID, NEVER A BRIDE

Victor Kwan, Jimmy Wong, Amy Wong

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.80-85

A SYSTEMATIC REVIEW OF THE IMPACT OF SECONDARY MARKETS ON BRANDS IN THE LUXURY INDUSTRY

Keisuke Okahara, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.18-22

LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.432-444

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.333-337

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.257-258

CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS

Matthias Pieth, Fabio Duma

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.241

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Yael Pedro, Enav Friedmann

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.236