KOREASCHOLAR

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.65-69

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.333-337

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Yael Pedro, Enav Friedmann

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.236

THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID

Paula Gárgoles, Isabel Garcia Hiljding

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.130

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS

Christine Ye, Yuna Kim, Yoon-Na Cho

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.36

ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS

Joana Fonseca dos Santos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.810-811

VIRTUAL PROXIMITY: LUXURY FASHION BRANDS ALLURING MILLENNIALS?

Linda Lisa Maria Turunen, Hannele Kauppinen-Räisänen, Joonas Ketola

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.718-719

IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.629-632

HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES

Danni Zhao-Meunier, Valérie Moatti, Andrée-Anne Lemieux, Celine Abecassis-Moedas

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.330-334

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

IS THE EFFECT OF LUXURY ADVERTISING ON CONSUMER EVALUATIONS OF FASHION BRANDS POSITIVE OR NEGATIVE?

Akinori Ono, Yuka Eguro, Taichi Narisawa, Naoki Nomura, Takaya Sato, Yuna Sato, Yuta Shibamoto, Soichiro Yoshida

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.196-197

THE NEGATIVE EFFECTS OF BRAND-CONSUMER INTERACTIONS ON SOCIAL MEDIA ON PERCEPTIONS OF LUXURY FASHION BRANDS

Minjung Park, Hyunjoo Im, Hye-Young Kim,

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.168-169

UNDERSTANDING THE POTENTIALITIES OF A STRATEGIC ASSOCIATION BETWEEN LUXURY FASHION BRANDS AND FURNITURE DESIGN

Federica Codignola

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.133

“JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’ READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING

Daiane Scaraboto, Luciana A. Gil, Todd Pezzuti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.829