KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

WE ARE NOT THAT DIFFERENT, ARE WE? A PRELIMINARY EXPLORATION OF EMOTIONAL RESPONSES AND TOPICS IN INFLUENCER MARKETING

Jessica Bosisio, Gioele Zamparo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.656-669

A STUDY ON THE DEVELOPMENT OF LOCAL CULTURE AND ART CONTENTS FOR MARKETING IMPLICATIONS

Juhyun Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.653

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.564-568

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.241-245

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.179-185

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.45

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.34-38

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

THE IMPACT OF ONLINE MARKETING TOOLS ON A PURCHASING DECISION FOR A LOCAL CLOTHING BRAND

Ksenia Stakhanova, Alexander Pakhalov

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.450-455

HOW DOES FASHION CONSUMPTION RELATE TO SUSTAINABILITY? EVIDENCES FROM A LITERATURE REVIEW IN MARKETING JOURNALS

Andrea Runfola, Giulia Monteverde

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.413-417

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS.

Ge Kuan Fu-Yung, Huang Chih-Hsiung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.340-341

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.226-228

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.132