KOREASCHOLAR

INDUSTRIAL METAVERSE: A NEW FRONTIER FOR EMPLOYEE ENGAGEMENT AND EMPLOYER BRANDING

Faheem Uddin Syed, Raffaele Albani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.569-575

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS

Yioula Melanthiou, Surat Teerakapibal

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.468-469

FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS

Eonyou Shin, Chreston Miller

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.371

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.353

THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT

Jungkeun Kim, Jeong Hyun Kim, Seunghun Shin, Jooyoung Park, Areum Cho

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.289

HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT

Huimin Xu, Juran Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.92

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

HOW CAN FASHION BRANDS CREATE THE “BESTIE VIBE” WITH GEN Z CONSUMERS?

Giulia Miniero, Jelena Tasic Pizzolato

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.227-233

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.155

FASHION CREATOR’S ROLES AND BUSINESS PERFORMANCE IN METAVERSE

ChiSung An, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.353

EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE

Juran Kim, Seungmook Kang, Joonheui Bae

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.29

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.28