KOREASCHOLAR

A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING

Matthias Glaser, Yung Kyun Choi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.360

INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

Marga Velar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.213-217

LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION.

Paloma Díaz-Soloaga, Gemma Muñoz Domínguez, Jing Zhou

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.274-282

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612