KOREASCHOLAR

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES

Juran Kim, Huimin Xu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.70

IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMERS OF LUXURY PRODUCTS? RESULTS FROM AN EXPERIMENT BASED ON THE APPLICATION OF THE CUSTOMER-BASED BRAND EQUITY MODEL

Elena Cedrola, Geneviève Cohen-Cheminet, Stefania Masé

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.323-328

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505