KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.670

THE EFFECT OF SELF-CONSTRUAL ON PREFERENCE FOR BRAND PROMINENCE FROM AN IDENTITY CONSUMPTION PERSPECTIVE

Zhe Zhang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.3

THE ROLE OF BRAND PROMINENCE IN CONSUMERS’ PURCHASING INTENTIONS

Hyunsuh Kim, Elena Valkova, Benjamin Voyer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.417

BRAND PROMINENCE AND STATUS IN LUXURY CONSUMPTION

Luke Butcher, Ian Phau

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.318-323