KOREASCHOLAR

DO PROMOTIONS INCREASE HEALTH? THE MODERATING ROLE OF SALES PROMOTION AMONG CONSUMERS’ PURCHASE AND EXERCISE BEHAVIORS

Seongsoo Jang, Hwang Kim, Vithala R. Rao

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.656-660

CONSUMER INTENTION TO USE MOBILE PROMOTIONS: ITS RELATION TO PRICE PERCEPTION AND CHOICE HEURISTICS

Eun Young Kim, So Young Lee, Tae Youn Kim, Heewon Sung

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.756-757

EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang, Luiz Moutinho

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.105-112

PRICE PROMOTIONS AND BRAND EQUITY: THE CASE OF LUXURY BRANDS

Rachata Rungtrakulchai

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.76-88